GUDSMITH

Proposal by Warrgyizmorsch · 27 Oct 2026

D2C ONLINE SALES PLAN

Gudsmith online sales plan: next 90 days

Ads, social media and AI SEO for direct orders on gudsmithinteriors.com

₹1,00,000

Ad spend per month

3.1x → 5.5x

ROAS, month 1 to month 3 (projected)

180+

Online orders in 90 days (projected)

Created by Karan Sharma, Sales Head — for Gudsmith, by Warrgyizmorsch

CHECKED ON 27 OCT 2026

Where Gudsmith stands today

40

Products live, ₹999 to ₹32,638

0

Reviews across all 40 products

0

Meta ads ever run

1,177

Instagram followers, last post 13 Aug 2026

Today

Online store works: cart, checkout, free shipping
Also sold on Amazon, Flipkart, Pepperfry, Urban Ladder, Royaloak
No Meta Pixel or Google Ads tracking
Middle product price ₹11,172, average order ₹7,000

Already strong

Own factory in Bengaluru
4-year warranty, 17 mm board, 2 mm edge banding
Strong offline distribution

CURRENT ISSUES

What's stopping online sales

No one sees the site

No ads. Not in Google results for "engineered wood queen bed with storage".

No proof for buyers

0 reviews, small 350px photos, wardrobe text on bed pages.

Buyers get sent away

"Visit factory for more offers" button on every product opens Google Maps.

Online sales can't be measured

No Meta Pixel or Google Ads tracking, so ads can't learn or retarget.

META AD LIBRARY, INDIA, 27 OCT 2026

Competitors on Meta right now

Ads live today

Wakefit~423 ads

Urban Ladder · "Up to 70% off"~307 ads

Royaloak · free gifts worth ₹21,490~135 ads

Bluewud · up to 50% off + code~20 ads

SpacesbyU · 70% off + 10% UPI/card~15 ads

Gudsmith0 ads

Everyone shouts "70% off"

Buyers have stopped believing it.

No one shows their factory or real homes

That space is open for Gudsmith.

Your prices already match the leaders

Queen storage beds: Wakefit ₹11,616–22,713, Gudsmith ₹16,999–29,743.

POSITIONING

Made in our Bengaluru factory. Sold direct, for less.

Who we sell to: 26–40, first home or rented flat, buying a bed and storage, comparing Wakefit and Pepperfry.

Same Den queen bed: ₹22,397 direct, ₹25,999 on Pepperfry

Buying direct saves ₹3,602.

Show the factory

Cutting, edge banding and packing, on video.

Show the build

17 mm board, 2 mm edges, 4-year warranty.

Show it fits

Storage beds and wardrobes in real 1–2BHK rooms.

GOALS

Goals for the first 90 days

180+

Online orders on gudsmithinteriors.com

3.1x → 5.5x

ROAS, month 1 to month 3

50+

Product reviews on the site

2,000+

Instagram followers, from 1,177

SERVICES

Three services, one goal: direct online orders

Performance marketing

Meta and Google ads that sell on your website.

Social media

3–4 posts a week: factory and real-home content.

AI SEO

Google, ChatGPT and Gemini find Gudsmith.

PERFORMANCE MARKETING

How a buyer reaches checkout

1. New buyers

Factory video or product ad, Google Shopping

Product page with reviews and delivery date

Add to cart

Short checkout, UPI or part-COD

Order

2. People who visited

Site visitors

Ad shows the exact product they viewed

Same product page

Order

3. People who left at checkout

Left at checkout

WhatsApp reminder

Part-COD or matching bedside table offer

Order recovered

Funnels can be updated as required, to meet the KPIs.

₹1,00,000 PER MONTH

Campaign plan and budget split

Ads run only to the cities you deliver to.

₹36,000

Meta catalogue ads

All products with prices.

₹12,000

Meta videos

Factory and real-home Reels.

₹12,000

Meta retargeting

Site visitors and cart leavers.

₹24,000

Google Shopping

Product, photo and price in search.

₹12,000

Google Search

Buying searches like "storage bed online".

₹4,000

Google brand search

People searching "Gudsmith".

META ADS · ₹60,000 PER MONTH

Meta Ads: 3.0x in month 1 to 5.3x in month 3

Month 1 · ₹16 per click, 3,750 clicks, 0.7% buy26 orders · 3.0x

Month 2 · ₹15 per click, 4,000 clicks, 0.9% buy36 orders · 4.2x

Month 3 · ₹14 per click, 4,286 clicks, 1.05% buy45 orders · 5.3x

Sales: ₹1,82,000 → ₹2,52,000 → ₹3,15,000₹2,308 → ₹1,333 per order

Average order ₹7,000. These projections are estimates based on industry benchmarks and are not guarantees for results.

GOOGLE ADS · ₹40,000 PER MONTH

Google Ads: 3.2x in month 1 to 5.8x in month 3

Month 1 · ₹20 per click, 2,000 clicks, 0.9% buy18 orders · 3.2x

Month 2 · ₹19 per click, 2,105 clicks, 1.2% buy25 orders · 4.4x

Month 3 · ₹18 per click, 2,222 clicks, 1.5% buy33 orders · 5.8x

Sales: ₹1,26,000 → ₹1,75,000 → ₹2,31,000₹2,222 → ₹1,212 per order

Average order ₹7,000. These projections are estimates based on industry benchmarks and are not guarantees for results.

META + GOOGLE TOGETHER

183 orders and ₹12.81 lakh in sales in 90 days

44 → 78

Orders per month, month 1 to 3

3.1x → 5.5x

ROAS, month 1 to 3

₹2,273 → ₹1,282

Ad cost per order

4.3x

90 days: ₹12,81,000 on ₹3,00,000

Sales from social media and SEO are not counted. These projections are estimates based on industry benchmarks and are not guarantees for results.

SOCIAL MEDIA

How social media turns into orders

1. Reel to order

Reel: bed or wardrobe in a real room

Viewer comments "PRICE"

Auto DM sends price and product link

Order on the website

2. Questions

DM or WhatsApp question

Reply with size and delivery date

Order on the website

3. After the order

Delivered

Review request on WhatsApp

Customer photo posted as a real-home post

Funnels can be updated as required, to meet the KPIs.

SOCIAL MEDIA

Four types of posts

Factory floor

How one bed is made, start to finish.

Fits your room

Storage beds and wardrobes in 10x10 rooms.

Real homes

Customer photos and reviews.

New designs and offers

Launches and festive prices.

SOCIAL MEDIA

Social media in 90 days

36 + 18

Posts and Reels

2,000+

Followers, from 1,177

30+

DM and WhatsApp enquiries a month by month 3

1

Content shoot plan at your factory every month

AI SEO · WEEKS 1–2

Website fixes we make before ads go live

Fix what blocks a sale

Remove empty Crockery Unit and Reading Table menus; fix the bestseller that opens a 404 page
Replace copied wardrobe text on bed pages
Swap "Visit factory" button for WhatsApp chat on product pages
Add delivery days, return and shipping pages, About page
Add part-COD; cut the 23-field checkout

Fix trust and tracking

Review app and automatic review request after delivery
Bigger product photos and size-in-room images
Honest strikethrough prices (up to 85% off shown today)
Link the header social icons (they point to "#" today)
Install Meta Pixel, server tracking and Google Ads tracking

AI SEO · SEO

SEO: get found on Google

New titles and descriptions for all 40 products

Homepage title has no brand or product name today.

Category pages for buying searches

Storage beds, wardrobes, shoe racks, TV units.

Bengaluru pages and Google Business Profile

Photos, weekly posts, review requests.

Alt text on 187 product photos

0 of 187 have it today.

AI SEO · GEO

GEO: show up in ChatGPT and Gemini answers

Answers on Reddit and Quora

r/bangalore and furniture questions about engineered wood.

Listed in "best furniture brands" articles

Bengaluru and engineered wood lists.

Local press story

A Bengaluru factory selling direct to homes.

Monthly AI check

Do ChatGPT and Gemini mention Gudsmith?

AI SEO · AEO

AEO: be the direct answer

Product details in search-readable code

Price, stock, size and warranty on every product.

FAQ answers buyers search for

"Is particle board furniture durable?" "Delivery time in Bengaluru?"

Spec tables on every product

Board thickness, weight, warranty, size.

Buying guides

"What size bed fits a 10x10 room?"

DELIVERABLES

What you get every month

Ads and content

Meta and Google ads run daily by a dedicated media buyer
Ad creatives and video editing (you share raw factory videos)
12 posts and 6 Reels
DM and WhatsApp automation

Search and reporting

SEO, GEO and AEO work from the last three slides
Website fixes for more sales
Weekly report: spend, orders, ROAS
Monthly review call

VALUE

Value of each service, priced separately

Performance marketing (Meta + Google)₹45,000

Social media₹35,000

AI SEO (SEO + GEO + AEO)₹40,000

Total per month₹1,20,000

BUNDLE

All three services for ₹75,000 a month

₹75,000 + GST / month

Save ₹45,000 a month (37%)

Ad spend is paid by Gudsmith directly to Meta and Google.

Onboard with us

Warrgyizmorsch · GST 08BNBPR8613R1Z7
Ashoka Palace, 410, Shobhagpura, Udaipur, Rajasthan 313001